Basic package

Coaching for product expertise and personal development

The Foundation of Competence

All successful sales work begins with a solid foundation. Only those who develop both personal and product expertise can achieve long-term success in sales. In this module, you will discover and build on your strengths, enhance your impact, and learn how to effectively communicate the benefits to customers.

  • The sales personality: Together, we will identify the key characteristics of success in sales and learn methods to specifically develop your own personality and demeanour.
  • The customer’s personality: Learn to sharpen your eye for your customers’ behaviours and motivations so that you can identify their individual needs at an early stage and meet them precisely.
  • Technical and product expertise: Together, we combine your in-depth industry and product knowledge with modern sales communication. This enables you to present your offering to customers in a technically sound, respectful and goal-oriented manner.

Request the Competence Foundation

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Basic package
Module 1

The Foundation of Competence

This core module specifically optimises salespeople’s interpersonal skills, product knowledge and value propositions to deliver a measurably greater impact in sales.
Modular system
Module 2

The building blocks of successful sales work

These customisable modules build on your existing skills and provide targeted support across the entire sales process, including price negotiations and handling complaints.
Details
Complete package
Module 3

Comprehensive sales strategy

Here, core competencies and building blocks come together to form a sustainable, integrated system that strategically prioritises your business objectives and systematically develops your sales organisation.
Details

Trainer in personal development and product expertise

What you can achieve with the Competence Foundation
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A stronger sales personality
You come across as genuine and confident, and you win over your customers right from the start.
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Excellent customer communication
They intuitively identify customers’ needs and engage in conversations that build genuine trust and long-term relationships.
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A clear and concise case for the benefits
They effortlessly translate specialist knowledge into compelling arguments that clearly highlight the specific benefits for your customers.
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Maximum impact
You use your voice and body language effectively and achieve measurably better results through optimised communication.
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Sustainable sales expertise
You have a solid set of skills that will have a lasting impact and ensure your long-term success.
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Clarity, structure and focus
You keep your activities focused on a common theme and work specifically on the areas that will drive your business forward in your market without any detours.

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Expertise as a foundation

This module forms the basis of any collaboration. Without this skill, no other initiative makes sense. It lays the groundwork for everything that follows.

A. Personal skills

  • Analysis of the salesperson’s personality
  • Impact and demeanour
  • Body language and voice
  • Inner attitude
  • Self-reflection

B. Product expertise

  • Customer-focused communication
  • Targeted communication of benefits
  • Professional conversation skills

Learn how to sell

Our case studies

Tailored challenges, real-world projects and clear progress. Our case studies provide an insight into specific sales projects and training programmes. They demonstrate how targeted skills development, structured work and collaborative implementation lead to sustainable sales success.

View the case studies

From price discussions to value-based arguments

Construction machinery manufacturer, southern Germany. Operating internationally, a subsidiary of an international group.

From technical sales to a unified sales culture

International industrial group specialising in the manufacture and sale of power solutions for the industrial, marine, onshore and offshore, and government sectors

From price pressure to active market development

Manufacturers of lifts and escalators, service and sales, after-sales