You can learn how to sell!

Selling is neither magic nor an art – selling is a skill that can be learnt. 

Learning to sell anew

Sales strategies and sales training for businesses

Structured. Sustainable. Measurable.

For over four decades, the name GOTTERBARM has been synonymous with well-founded sales strategies and training programmes that view sales as a skill that can be learnt.
Drawing on this experience and using state-of-the-art methods, we help businesses, the self-employed and freelancers to build a structured sales approach and implement it successfully in their day-to-day work.

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Strategic sales development
We help you not only to learn about sales, but also to develop your sales strategy in a way that aligns with your objectives, structures and markets.
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Sustainable capacity building
No short-term fix: you’ll build genuine sales expertise step by step and embed it firmly into your daily routine.
A leading provider of integrated sales systems for businesses
Comprehensive sales systems
Moving away from one-off workshops towards a comprehensive sales system. We support you through every stage of your sales process.
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International marketability
Whether at a regional, national, European or global level: the methods and structures developed can be flexibly applied to different markets.

Sales training courses

The Gotterbarm Sales System
Basic package
Module 1

The Foundation of Competence

Successful sales work begins with personal and professional competence. This module provides the ideal foundation for any sales training programme. It focuses on the personalities of salespeople and customers, as well as professional and product expertise. Participants’ impact, demeanour, tone of voice and ability to present clear value propositions are developed in a targeted and measurable way.
Details
Modular system
Module 2

The building blocks of successful sales work

Building on this foundation of expertise, the core components of sales work are supplemented and tailored to your objectives, your market and your requirements. They cover every stage of the sales process, from prospecting and identifying needs through to presentations, agreements, price negotiations, complaints handling and customer support. These components can be flexibly combined and tailored to your specific needs.
Details
Complete package
Module 3

Comprehensive sales strategy

This module brings together the core competencies and the relevant sales components. This results in a holistic sales strategy in which all measures are seamlessly integrated. We support you in translating your business objectives into a clear sales strategy and prioritising the appropriate components in a targeted manner. The result is a sustainable, integrated system that drives the structured development of your sales organisation.
Details

Sales coaching and sales training

Learn. Apply. Develop further.

Sales must work in practice. Using clear methodologies, practical training and targeted use of AI, we ensure that what has been learnt is implemented in a systematic and measurable way.

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Seminars & Training Courses

Technical and methodological principles

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Training phase & transfer

Effect is achieved through use

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Sales consultation

Sparring, Q&A and real-life cases for practical application

Philipp Gotterbarm Sales Training

Four decades, three generations, one conviction
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Over 40 years’ sales experience
For more than four decades, GOTTERBARM has been synonymous with in-depth sales expertise. This expertise has grown over time and is constantly being refined.
A leading provider of integrated sales systems for businesses
Comprehensive sales development
Modules that build on one another rather than isolated measures. Structured development of people, methods and sales teams.
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International projects & teams
Support for cross-border sales projects. With an understanding of markets, cultures and the realities of day-to-day sales work.
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Long-term partnerships
Collaboration as equals. Long-term, sustainable and demonstrably successful.
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“Good sales are no accident. They are the result of clear communication, structured processes and consistent implementation.”

Philipp Gotterbarm

Learn how to sell

Our case studies

Tailored challenges, real-world projects and clear progress. Our case studies provide an insight into specific sales projects and training programmes. They demonstrate how targeted skills development, structured work and collaborative implementation lead to sustainable sales success.

View the case studies

From price discussions to value-based arguments

Construction machinery manufacturer, southern Germany. Operating internationally, a subsidiary of an international group.

From technical sales to a unified sales culture

International industrial group specialising in the manufacture and sale of power solutions for the industrial, marine, onshore and offshore, and government sectors

From price pressure to active market development

Manufacturers of lifts and escalators, service and sales, after-sales