Seminars & Training Courses

Sales seminars for businesses

The right tools for sustainable sales success

In all our sales seminars, we combine practical training with modern tools to ensure that what you learn is effectively applied in your day-to-day work.
We use training tools such as LUDOKI for interactive exercises and rely on smart technologies to make your sales team digitally ready. This allows you to develop your skills in a targeted manner – always tailored precisely to what you and your company really need.

A man in a suit is giving a presentation to an audience seated in front of him. A large screen behind him displays an image of a group discussion with the words “together &” visible. The setting appears professional and focused on teamwork or collaboration.
Ein Mann hält eine Präsentation vor einem Publikum in einem Seminarraum der PSW Academy. Auf einem Bildschirm im Hintergrund ist eine Gruppe von Menschen zu sehen, darunter der Text „Get together & Hintergrund“.
A man in a suit and glasses speaks at a podium labeled "Dornier Museum Friedrichshafen" during a presentation or lecture.
A man in a suit is speaking into a microphone, delivering a presentation or speech in an indoor setting.

Sales training for individuals and teams

Seminars & Training Courses

Theory alone won’t transform a sales conversation. It is only through targeted practice that new knowledge becomes confident skill. That is precisely why, for us, practical training is an integral part of the course: each module is supplemented by one to three intensive training sessions. This ensures that you can immediately put changes in your communication into practice with clients, confidently and successfully.

Basic package
Module 1

The Foundation of Competence

This core module specifically optimises salespeople’s interpersonal skills, product knowledge and value propositions to deliver a measurably greater impact in sales.
Details
Modular system
Module 2

The building blocks of successful sales work

These customisable modules build on your existing skills and provide targeted support across the entire sales process, including price negotiations and handling complaints.
Details
Complete package
Module 3

Comprehensive sales strategy

Here, core competencies and building blocks come together to form a sustainable, integrated system that strategically prioritises your business objectives and systematically develops your sales organisation.
Details

Learn how to sell

Our case studies

Tailored challenges, real-world projects and clear progress. Our case studies provide an insight into specific sales projects and training programmes. They demonstrate how targeted skills development, structured work and collaborative implementation lead to sustainable sales success.

View the case studies

From price discussions to value-based arguments

Construction machinery manufacturer, southern Germany. Operating internationally, a subsidiary of an international group.

From technical sales to a unified sales culture

International industrial group specialising in the manufacture and sale of power solutions for the industrial, marine, onshore and offshore, and government sectors

From price pressure to active market development

Manufacturers of lifts and escalators, service and sales, after-sales